Dog Instagram Celebrity RuPawl’s Droolworthy New Dog Clothing Line – Dogster

Part Chihuahua, part Poodle, part Australian Cattle Dog and 100% beloved doggie social media influencer, Instagram celebrity dog RuPawl is in a class of their own. RuPawl’s human José Lizárraga tells Dogster that RuPawl’s popularity happened right around the time American reality competition TV series RuPaul’s Drag Race started becoming more mainstream after the show’s move to VH1.

“We quickly became popular amongst fans of Drag Race and the queens themselves.” RuPawl recently turned 6 (actually 9, says José, but you know they don’t want people to know their real age) and loves dressing up, long nature walks, chasing wild bunnies, flirting with wild deer, eating organic and naps. “They dislike carrots … yeah, kinda random,” says José, “but they will literally pick out the smallest piece of carrot from any dish we prepare for them.”

It’s not surprising that this two-time Webby Winner and model and their human has set sights on apparel for dogs, especially when their social media page is known for the fun and bold frocks they model inspired by RuPaul’s Drag Race Queens.

Says José, the founder of Doggie Drag, “We will be creating seasonal looks that are distinguishably DRAG, inspired by the queens of Drag Race and beyond. … It felt important to launch a line that unabashedly highlights the beauty and artistry of drag.”

The line launched with small and medium sizes, but will now be selling in large sizes. “Because,” says José, “pooches of all sizes deserve to be FABULOUS!” Want to follow this adorable mix? Strut over to @RuPawl on Instagram, Facebook and TikTok or check out the Doggie Drag online store.